发布于 13 年 2025 月 XNUMX 日
由： 图欣萨卡
One of the travel industry’s most respected events, the Phocuswright Conference, returns to the Manchester Grand Hyatt in San Diego this November with a bold new theme: “Game On.” The event will run from 18 to 20 November 2025. It is designed to unite travel executives, innovators, and investors to address the biggest changes facing the industry. This year’s programme will explore how technology, shifting consumer habits, and strategic clarity are reshaping the travel world. The aim is to inspire fresh strategies that will keep businesses ahead in a competitive, fast-changing market.
The “Game On” theme reflects a turning point for global travel. The industry is experiencing a mix of disruptive forces – from rapid advances in technology to evolving traveller expectations. According to organisers, this is not the time for business as usual. The conference will encourage attendees to push limits, question assumptions, and prepare for the next era of travel. It is a call to action for leaders who want to stay ahead of the curve and make meaningful, long-term changes in how travel is marketed, delivered, and experienced worldwide.
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“This is not business as usual,” said Eugene Ko, Marketing and Communications Director at Phocuswright. “‘Game On’ is a defining statement; it’s an invitation to push limits and boundaries, rethink strategies, and challenge every assumption. We’re gathering the minds who won’t settle for predictable – they’re the ones with the power to transform travel.” His words capture the energy driving this year’s event. The programme promises research-backed insights, live debates, and networking opportunities tailored for decision-makers. Attendees can expect to leave with ideas they can act on immediately.
The 2025 conference already boasts a lineup of high-profile speakers from across travel, technology, hospitality, and investment. Confirmed names include Geoff Freeman, President & CEO of US Travel Association; Omri Morgenshtern, CEO of Agoda; Fred Lalonde, CEO & Co-Founder of Hopper; Jean-Jacques Morin, Group Deputy CEO of Accor; Jason Wynn, CEO of Chase Travel; Richard Barton, Co-Founder & Co-Executive Chair of Zillow; Travis Katz, GM & VP of Shopping at YouTube; Erik Blachford, Founder of Pine5 Partners; Clara Liang, Head of Global Strategic Operations at Stripe; and Rob Ransom, Chief Strategy Officer at Booking Holdings. More speakers will be announced soon.
The sessions will blend data-driven research with unscripted conversations. This approach is designed to give attendees both high-level strategy and real-world application. Topics will cover the latest in AI, customer experience, sustainability, and market forecasting. Startups will get the chance to showcase solutions to investors, while established companies will share how they are adapting to constant change. The format encourages candid exchanges, giving participants an honest view of what is working and what needs rethinking in travel today.
Networking is a key feature of Phocuswright’s appeal. The event will include structured meetings between startups, investors, and corporate leaders, as well as informal spaces for conversation. These interactions often lead to partnerships, product launches, and strategic investments. For many attendees, the chance to connect with decision-makers from around the globe is as valuable as the sessions themselves. By mixing planned encounters with off-the-record talks, the conference creates a setting where genuine collaboration can thrive.
The “Game On” theme also signals the industry’s recognition of pressing global challenges. Leaders will discuss how to adapt to changing traveller demographics, economic shifts, and environmental pressures. Technology will play a major role in these discussions, especially AI’s potential to improve efficiency and personalise customer experiences. By framing these issues in competitive terms, the conference aims to motivate attendees to respond with urgency and creativity. It is about turning challenges into opportunities.
The Manchester Grand Hyatt in San Diego provides a fitting setting for an event of this scale. With stunning waterfront views and world-class facilities, it offers a blend of comfort and professionalism. San Diego’s vibrant tourism scene also gives attendees a live example of how destination appeal can be paired with strong infrastructure. For international visitors, the city’s cultural diversity, coastal attractions, and hospitality industry showcase many of the themes being discussed at the event.
With the travel industry in constant evolution, Phocuswright 2025 aims to give leaders the tools they need to prepare for the next chapter. This includes insights on how to leverage technology, strengthen partnerships, and anticipate changes in consumer behaviour. By bringing together such a diverse group of industry voices, the event hopes to create a shared vision for travel’s future – one that is competitive, resilient, and innovative. For those attending, “Game On” is more than a theme – it is a challenge to shape the industry’s direction.
The return of the Phocuswright Conference to San Diego in 2025 comes at a time when the global travel industry is regaining momentum after years of disruption. The need for new strategies and bold thinking has never been greater. This year’s focus on decisive action, backed by data and collaboration, could help set the tone for the next decade of travel. Leaders, innovators, and investors who attend will not just be part of the conversation – they will help write the industry’s next chapter.
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