发布于 13 年 2025 月 XNUMX 日
印度 这个 弗恩酒店及度假村 has achieved groundbreaking success with its recent partnership with ‘Series by 万豪酒店,’ securing over ten new hotel signings in just one month. This rapid growth can be attributed to the strategic collaboration’s strong appeal to independent hotel owners, who are eager to align with The Fern’s sustainability-driven ethos and 万豪酒店 renowned global standards of excellence. The swift uptake signals a promising future for the brand as it expands its footprint across India, setting a new benchmark in the hospitality industry.
The Fern Hotels & Resorts, a prominent environmentally conscious hotel chain in India, is delighted to announce the tremendous success of its latest initiative, ‘Series by Marriott,’ a prestigious partnership with Marriott International. Since its inception, this strategic collaboration has garnered exceptional attention in the Indian hospitality industry, with over ten independent hotel owners signing Memorandums of Understanding (MOUs) within the first month alone.
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Beyond the impressive number of new signings, numerous hotel owners have shown confidence in the brand’s vision and are in the process of transitioning their existing properties to join the Series by Marriott network. This swift adoption reflects a strong belief in the combined power of The Fern’s commitment to sustainability and Marriott’s globally recognized standards of excellence.
The brand’s momentum was further propelled during The Fern Day at the highly anticipated Global Design & Development Confluence 2025, organized by Marriott International. A key highlight of the event was the unveiling of the Mock-Up Room, which served as a showcase of The Fern Hotels & Resorts’ Series by Marriott design philosophy. Centered on sustainability and eco-friendly design elements, the room received widespread acclaim from developers, hoteliers, and industry professionals alike.
Sharing his thoughts on this significant achievement, Rajeev Menon – President, Asia Pacific Excluding China, Marriott International 说过， ”With most of the Fern Hotels across India set to join Marriott International’s portfolio, it is a powerful testament to the trust in Marriott’s brand strength, distribution network and world-class standards. This also marks a significant leap for our company’s growth story in India, a nation that is set to be Marriott’s third largest market globally. Series by Marriott’s launch across India will underscore our growth strategy outside getaway cities and further highlight our ability to deliver value to owners and exceptional experiences to guests. Our collaboration with The Fern Hotels & Resorts is off to a fabulous start, and we are excited about the opportunities this will unlock in the years ahead=
Adding his thoughts, Mr Rahul Chaudhary – Managing Director & CEO, CG Corp Global and CG Hospitality Holdings 说： “Our vision is to expand to 500 hotels in the next 5 years and we are already seeing strong momentum towards that goal after our collaboration with Marriott International. This alliance brings together the best of global hospitality, excellence and The Fern’s deep rooted sustainability focus, creating a growth platform that benefits our guests, partners and communities”
The Fern Hotels & Resorts 董事总经理 Suhail Kannampilly 先生 说： “The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment between our commitment to sustainable hospitality and the industry’s growing appetite for innovation, comfort and responsible design. We’re excited to grow this collaboration and expand our footprint across India.”
The Fern Hotels & Resorts is witnessing a significant rise in interest, with a number of new partnerships already underway, fueling optimism for the brand’s future as more properties embrace The Fern Hotels & Resorts, Series by Marriott. As the brand progresses, it stays focused on providing extraordinary experiences that prioritize sustainability, community engagement, and globally recognized hospitality standards.
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