发布于 13 年 2025 月 XNUMX 日
In recent years, Vietnamese tourists have been increasingly gravitating toward Asia-Pacific destinations, signaling a shift in their international travel preferences. Countries like Singapore, Japan, Thailand, Australia, Malaysia, and China have seen a surge in Vietnamese visitors, driven by a blend of proximity, cultural affinity, and evolving travel trends. This shift marks a new era in global tourism as Vietnamese travelers explore more regional destinations, choosing them for their vibrant cultures, modern amenities, and attractive travel offerings. With the growing accessibility of these locations, combined with shifting economic conditions and an appetite for fresh experiences, the Asia-Pacific region is becoming the top choice for Vietnamese tourists.
Vietnamese Travelers Opting for More International Destinations, Especially in Asia-Pacific Region
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Recent data from Booking.com has shown a noticeable shift in travel preferences among Vietnamese tourists, with an increasing number of them opting for international destinations, particularly within the Asia-Pacific region. As the global travel landscape reopens and international travel restrictions ease, Vietnamese travelers are exploring diverse cities that offer a unique blend of culture, food, and affordable getaway options. The rising trend highlights the evolving preferences of Vietnamese tourists who are keen on short and long-haul international trips.
Top 10 International Destinations in High Demand Among Vietnamese Tourists (August 29 – September 3, 2025)
Among the most popular destinations for Vietnamese travelers, Bangkok, Thailand, continues to dominate. Known for its vibrant street food scene, bustling shopping areas, and overall affordability, the city is perfect for short, budget-friendly getaways. The streets of Bangkok are filled with aromas from local street vendors offering mouth-watering dishes like Pad Thai and Som Tum (green papaya salad). Whether it’s shopping in the luxury malls or exploring the traditional markets, Bangkok has something to offer every type of traveler.
The Thai capital also appeals to those seeking a rich cultural experience, with its historic temples such as Wat Arun and Wat Pho, alongside lively nightlife options. These factors combined make Bangkok a favorite destination for Vietnamese tourists who seek a quick escape that promises both excitement and relaxation.
Singapore has seen a significant jump in popularity among Vietnamese travelers, climbing three spots in the rankings compared to last year. This increase is attributed to the seamless blend of modern infrastructure, cultural diversity, and green urban spaces. The city-state’s world-class attractions, such as Gardens by the Bay, Marina Bay Sands, and Sentosa Island, continue to draw tourists looking for a unique and immersive travel experience.
Vietnamese visitors are increasingly attracted to Singapore’s reputation as a clean, safe, and easily navigable city. Its modern skyline paired with cultural districts like Chinatown and Little India provides an excellent opportunity for travelers to experience the best of both contemporary and traditional Singapore. The city’s efficient public transport system further enhances its appeal to Vietnamese tourists who value convenience and accessibility.
Two other cities that have seen a surge in interest from Vietnamese tourists are Seoul, South Korea, and Tokyo, Japan. These cities captivate travelers with their blend of beautiful autumn landscapes and dynamic urban life.
In Seoul, tourists can enjoy the changing colors of fall while strolling through scenic parks like Namsan and the famous palaces such as Gyeongbokgung. The city also offers vibrant shopping streets like Myeongdong and a rich food culture, with dishes like Bibimbap and Kimchi drawing food enthusiasts. Moreover, the Korean Wave (Hallyu) continues to play a significant role in attracting Vietnamese travelers, with the global popularity of K-pop, Korean dramas, and beauty products further boosting the city’s appeal.
Meanwhile, Tokyo’s fusion of the old and new remains a significant draw for Vietnamese tourists. The bustling streets of Shibuya and Harajuku, combined with serene temples like Senso-ji, offer a unique travel experience. The arrival of autumn also adds an enchanting charm to the city, with picturesque parks like Ueno Park and the vibrant colors of fall foliage providing an ideal backdrop for tourists.
Southeast Asia’s top cities like Kuala Lumpur (Malaysia), Hong Kong, and Taipei (Taiwan) continue to remain favorites for Vietnamese travelers. These cities are renowned for their rich food culture, entertainment options, and efficient transportation systems.
In Kuala Lumpur, the mix of modern skyscrapers like the Petronas Towers and cultural experiences such as Batu Caves makes it an exciting destination. The city is also home to a variety of cuisines, from local street food to international dining options. Hong Kong, with its iconic skyline, delicious dim sum, and shopping districts, never fails to attract Vietnamese tourists looking for a blend of cosmopolitan luxury and traditional charm. Similarly, Taipei’s bustling night markets, delicious bubble tea, and scenic spots like Elephant Mountain make it a popular destination for those looking to explore both modernity and tradition.
For Vietnamese travelers looking for more immersive and longer travel experiences, cities like Sydney (Australia), Shanghai (China), and Osaka (Japan) remain top choices. These destinations offer unique cultural experiences that are both enriching and memorable.
Sydney, with its iconic landmarks such as the Sydney Opera House and Bondi Beach, offers a great mix of outdoor adventures and vibrant city life. Shanghai, China’s economic powerhouse, appeals to those looking for a modern metropolis filled with historical sites like the Bund and contemporary spots like Disneyland. Osaka, known for its rich food culture (including sushi and takoyaki) and the famous Osaka Castle, provides an exciting and culturally immersive experience for those seeking a deeper connection with Japan.
Vietnamese tourists are increasingly focusing on Asia-Pacific destinations like Singapore, Japan, Thailand, and Australia. This shift is driven by proximity, cultural ties, and growing regional travel options. As global travel preferences evolve, the region has become a preferred choice for Vietnamese travelers seeking new experiences.
As Vietnamese travelers continue to explore international destinations, their growing preference for the Asia-Pacific region is evident. Cities like Bangkok, Singapore, Seoul, Tokyo, and others have become central hubs for travelers seeking a mix of cultural experiences, modern amenities, and scenic beauty. Whether it’s a short weekend getaway or a long, immersive journey, the rising trend of international travel reflects a new era of exploration for Vietnamese tourists, with the Asia-Pacific region standing out as a prime travel destination. As the region continues to offer a diverse range of attractions and experiences, it’s no surprise that these cities remain top choices for those seeking their next adventure.
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