发布于 14 年 2025 月 XNUMX 日
In 2025, the Adirondacks joins a growing list of underrated destinations like Asheville, Rhode Island, Chattanooga, Ithaca, and Mackinac Island that are contributing to the ongoing surge in U.S. tourism. These areas, which have traditionally been overshadowed by more well-known hotspots, are now seeing remarkable growth due to the increasing demand for authentic, nature-focused travel experiences. The trend towards seeking quieter, less commercialized places has been a key factor driving this growth, as travelers move away from overcrowded tourist hubs in favor of destinations that offer a blend of natural beauty, cultural richness, and local charm.
Last year, the U.S. tourism industry experienced a significant spike, with these lesser-known regions at the forefront of the rise. The appeal of these destinations lies in their ability to offer memorable, unique experiences—whether it’s the rugged landscapes of the Adirondacks, the vibrant arts scene in Asheville, or the charming coastal beauty of Rhode Island. As travelers continue to prioritize experiences that feel more personal and immersive, these destinations have quickly become top choices for those looking for something different from the usual mainstream offerings.
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As we head into 2025, these underrated destinations are showing no signs of slowing down. The Adirondacks, for example, with its sprawling wilderness, hiking trails, and serene lakes, continues to draw outdoor enthusiasts and nature lovers, solidifying its place as a must-visit destination. Similarly, Asheville’s blend of historic architecture, craft beer culture, and proximity to the Blue Ridge Mountains makes it an ideal spot for both adventure seekers and those looking for a relaxed, artsy atmosphere.
Rhode Island, though small in size, is gaining recognition for its coastal beauty and rich history, attracting visitors seeking a mix of beach activities, historical tours, and vibrant festivals. Chattanooga’s combination of scenic beauty, outdoor activities, and a growing arts scene has made it a favorite among travelers looking for a balance of culture and nature. Ithaca, with its stunning waterfalls and vibrant college-town vibe, continues to thrive as a destination for those seeking outdoor adventures paired with a lively cultural scene.
Mackinac Island, known for its car-free streets, horse-drawn carriage tours, and historic sites, remains a favorite summer getaway. These destinations are not only benefiting from an influx of visitors but are also contributing significantly to the local economies. Increased tourism spending, job creation, and local tax revenue have provided a substantial economic boost to these regions, helping to improve infrastructure and fund community development projects.
In 2025, investments in tourism infrastructure continue to enhance the visitor experience. New hotels, attractions, and cultural centers are being developed, further solidifying these destinations’ status as rising stars in the U.S. tourism landscape. As more travelers look for destinations that offer a sense of discovery and authenticity, the Adirondacks, Asheville, Rhode Island, Chattanooga, Ithaca, Mackinac Island, and other underrated gems are perfectly positioned to thrive in the coming years. This report will delve into the factors driving this success and highlight how these lesser-known U.S. destinations are paving the way for a new era of tourism.
Asheville, North Carolina, has become a prime example of how a destination can thrive by blending natural beauty, culture, and outdoor activities. With a 3% increase in visitor spending from 2022, Asheville’s tourism sector saw nearly $3 billion in economic impact in 2023. This growth has been attributed to the city’s appealing combination of Art Deco architecture, an artsy vibe, and its proximity to the Blue Ridge Mountains. Asheville’s allure is further enhanced by hiking trails like Grandfather Trail and Waterrock Knob, perfect for outdoor enthusiasts. Moreover, the city is home to a flourishing craft beer scene, making it a top destination for foodies and beverage aficionados. With 13.9 million visitors in 2023, Asheville is also benefiting from a balance between day-trippers and overnight guests. Visitors contributed significantly to local employment, with 29,148 jobs supported by the tourism industry. As Asheville’s tourism continues to grow, it is poised to become one of the most important tourism hubs in the Southeast.
Visitor spending in Asheville is expected to rise by 3.5% in 2025, reflecting its growing appeal. Despite an 8% decline in lodging demand from July 2024 to May 2025, downtown Asheville saw a month-over-month increase in out-of-market visitation, reaching 550,700 visits in July. Additionally, Asheville earned recognition as a Forbes Top Destination for 2025, further solidifying its status as a must-visit location for travelers.
Chattanooga, Tennessee, has firmly established itself as one of the South’s rising stars in the tourism sector. Known for its stunning outdoor landscapes, vibrant arts scene, and family-friendly attractions, the city saw an impressive 10.7 million visitors in 2023. Tourism expenditures in Hamilton County, where Chattanooga is located, amounted to $1.7 billion, with an additional $3.2 billion in state and local tax revenues. This demonstrates the city’s growing importance as a tourism hub. The city’s downtown area, scenic beauty, and arts scene contribute to Chattanooga’s increasing popularity. Major events held throughout the year, including outdoor festivals and cultural celebrations, further boost the city’s visibility. In addition to its natural and cultural offerings, Chattanooga’s strategic location, offering a blend of urban and outdoor experiences, makes it an attractive destination for both short getaways and extended stays. With continuous improvements in hotel room sales and a rise in online tourism interest, Chattanooga’s tourism sector is on track for a prosperous future.
Mackinac Island attracts around 1.2 million visitors annually, showcasing its enduring popularity. While Mackinac Bridge traffic saw a slight decline of 1.6% in May 2025 and toll revenue dropped by 3.1% compared to May 2024, these figures may not directly reflect tourism trends. The island’s appeal remains strong, as evidenced by being voted the #1 Summer Travel Destination by USA Today for the third consecutive year in 2025.
Ithaca, located in the heart of New York’s Finger Lakes region, has experienced significant growth in tourism. Known for its dramatic gorges, waterfalls, and vibrant arts scene, Ithaca has been drawing nature enthusiasts, art lovers, and foodies alike. The Finger Lakes region has seen notable growth in its boutique hotel market, reaching a record 54% occupancy rate in 2022. Ithaca’s growth has been driven by the town’s mix of outdoor activities and cultural attractions. Its renowned farmers market, art exhibitions, and culinary scene attract visitors year-round. Additionally, the Ithaca area offers numerous hiking trails and scenic spots such as Taughannock Falls and the Finger Lakes Trail. Tourism in Ithaca has positively impacted the local economy, with growth in short-term rental demand and increased spending by higher-income tourists. As Ithaca continues to grow in popularity, it is expected to be a key player in New York’s tourism sector for years to come.
Ithaca, New York, is set to see positive tourism growth in 2025, with the town named a top destination due to its natural beauty, vibrant culture, and food scene. The new Ithaca Conference Center is expected to drive new spending, while the 2025 Tourism Program budget forecasts $4.28 million in room tax revenue. Despite a cautious overall forecast, academic institutions and outdoor activities are expected to boost visitation.
Mackinac Island in Michigan has long been a top destination for travelers looking for a nostalgic, car-free escape. Known for its historic charm, scenic views, and unique experiences, Mackinac Island attracts more than 1 million visitors annually. The island’s popularity surged after being named USA Today’s Best Summer Travel Destination for three consecutive years (2023-2025). Visitors flock to the island to experience its iconic horse-drawn carriage tours, explore the historic Fort Mackinac, or bike around the scenic, car-free streets. The Mackinac Bridge and local ferry services also contribute to the island’s tourism. With natural attractions such as Arch Rock, Mackinac Island provides ample opportunities for hiking, kayaking, and exploring its unique landscapes. While specific 2022-2025 data is scarce, its continued success and recognition as a top summer destination highlight its growing popularity. As one of Michigan’s most beloved gems, Mackinac Island is well-positioned for continued success, driven by its timeless appeal and strong tourism infrastructure.
Mackinac Island typically welcomes around 1.2 million visitors annually. While Mackinac Bridge traffic decreased by 1.6% and toll revenue dropped 3.1% in May 2025 compared to May 2024, these changes may not directly reflect tourist numbers, as bridge traffic and tolls can be influenced by factors unrelated to tourism. The island continues to attract significant visitors, maintaining its reputation as a top summer destination.
The Texas Hill Country is one of the state’s most alluring regions, offering a mix of natural beauty, historic towns, and outdoor activities. The region has become a prime destination for both international and domestic travelers seeking a laid-back, picturesque escape from city life. In 2024, Texas saw a record 62 million visitors, with tourism expenditures reaching $97.5 billion statewide. The Hill Country’s popularity has grown thanks to its charming German heritage towns, beautiful lavender fields, and numerous wineries. Attractions such as Pedernales Falls State Park and the scenic Guadalupe River State Park offer hiking, tubing, and other outdoor activities, making it a year-round destination. Historic landmarks like Gruene Hall in New Braunfels and the “Cowboy Capital of the World” in Bandera provide a glimpse into Texas’s past. With the continued growth of tourism in Texas, the Hill Country remains one of the most important regions in the state for both economic growth and tourism development.
Texas is set to host several major events in 2025, such as the Llano Outdoor Sports Expo, Wanderlust San Antonio, and the Medina Lake Cajun Festival, all expected to draw large crowds. The Texas Arts and Crafts Fair in November anticipates 2,000-4,000 attendees. With record visitor numbers and spending in 2024, Texas continues to experience growth, and the state’s employment and personal income are projected to rise in 2025, further boosting its tourism sector.
Providence, Rhode Island, continues to shine as one of New England’s hidden gems, blending rich history, a vibrant arts scene, and culinary excellence. The city has grown in popularity due to its thriving cultural scene, from the famed WaterFire event to Gallery Night, which draws crowds year-round. Providence also boasts a burgeoning food scene, particularly in the Federal Hill neighborhood, where Italian cuisine and local delicacies are served in charming settings. The city’s historic buildings, including the National Bank Building and landmarks associated with famed writer H.P. Lovecraft, further attract visitors. Providence is also home to prestigious institutions like Brown University, which adds a touch of academic appeal to the city. Events like WaterFire and the city’s art exhibitions continue to bolster the city’s tourism numbers. While specific visitor statistics for 2022-2025 remain unclear, the city’s ongoing cultural and culinary evolution ensures it remains a prime destination in Rhode Island.
International travel has witnessed a surge in the number of visitors in recent years, but the amount of money spent by travelers has seen a decline. While global arrivals increased by 20% in 2024, overall expenditures failed to match previous records. This shift in spending behavior reflects the growing trend of budget-conscious travel and shorter stays. Many tourists are now more selective about their destinations and accommodations, opting for more affordable travel experiences while still desiring unique and authentic destinations. The rise in international travel can be attributed to factors such as increased flight accessibility, more competitive pricing, and a rebound from the pandemic’s impact. However, the drop in per capita spending indicates that while tourism numbers are climbing, the economic benefits for certain destinations may not be as strong as in previous years. This change in spending patterns poses challenges for some countries and regions that rely on high-spending tourists to drive their economies.
While some lesser-known destinations in the U.S. experience a tourism boom, others are seeing a decline. Destinations that have struggled to adapt to changing travel preferences or have been overtaken by mass tourism are facing falling visitor numbers. Overcrowding, a lack of infrastructure, and an inability to offer authentic or personalized experiences are some reasons why these destinations are falling behind. As more travelers seek quieter, less commercialized experiences, destinations that rely on mass tourism are seeing their appeal diminish. It is essential for these regions to reinvent themselves by focusing on sustainability, authenticity, and unique local offerings to stay relevant in today’s competitive tourism market.
Domestic travel in the U.S. continues to grow, as more Americans explore destinations closer to home. Many of the fastest-growing destinations are off-the-beaten-path spots that provide unique experiences, nature-focused adventures, and a break from the crowds found at popular tourist hotspots. Regions like the Texas Hill Country and the Finger Lakes have benefited from this trend, drawing tourists looking for authenticity and a more laid-back atmosphere. The desire for simpler, more meaningful travel experiences has fueled the growth of these “hidden gem” destinations. As the domestic travel market continues to expand, these lesser-known regions are expected to play a bigger role in shaping the future of American tourism.
In 2024, several U.S. destinations reached record-breaking tourism numbers. North Carolina welcomed over 40 million visitors, generating a record $36.7 billion in tourism spending, a 3.1% increase from the previous year. Chattanooga saw 10.7 million visitors, contributing $179.4 million in state and local tax revenue and supporting over 30,000 jobs. Ithaca, New York, saw positive growth, with the new Ithaca Conference Center expected to contribute significantly to tourism revenue, while Mackinac Island, Michigan, continued to attract over 1 million visitors annually, maintaining its position as a top summer destination. Texas Hill Country experienced a tourism surge, with Fredericksburg alone generating $175 million in visitor spending, driven by its flourishing wine tourism industry. Rhode Island set a new record, with 28.4 million visitors and $5.6 billion in spending, marking a 2.2% increase in tourism. These destinations exemplify the thriving tourism sector in the U.S., with significant economic impacts and sustained visitor interest across various regions.
In 2025, several U.S. destinations are seeing noteworthy tourism activity. North Carolina’s tourism sector has remained strong, with estimates indicating continued growth in visitor numbers and spending. Chattanooga has sustained its upward momentum, welcoming a high number of visitors and contributing significantly to local job creation and tax revenue. Ithaca, recognized as one of the top towns to visit in 2025, is experiencing a surge in interest, though specific Q1 data remains unavailable. Michigan is also showing a positive trajectory, with an ongoing recovery in its tourism sector. Texas Hill Country, while experiencing a slight dip in visitors by 3.6% in Q1 2025, still attracts tourists thanks to its charm and unique offerings. Rhode Island, facing a 4.3% decline in overseas visitors in Q1 2025, continues to rely on its rich cultural and coastal attractions for recovery. Each destination is facing its own challenges but remains a significant player in the U.S. tourism landscape.
In 2025, several U.S. destinations are experiencing significant growth in tourism spending, reinforcing the economic importance of the sector. North Carolina saw a 3.1% increase in tourism spending, reaching a record $36.7 billion, which supported over 230,000 jobs and generated nearly $4.6 billion in state and local taxes. Chattanooga also saw impressive growth, with $1.7 billion in visitor spending, supporting 30,000 jobs and contributing $179.4 million in tax revenue. In Ithaca, New York, the tourism budget for 2025 is projected at $4.28 million, indicating continued investment in the sector. Michigan’s tourism industry generated a total economic impact of $54.8 billion, with visitors spending $30.7 billion, reflecting a 4.9% increase from the previous year. Texas Hill Country, despite some challenges, continues to thrive, with Bryan city alone generating a record $4.5 million in hotel revenue. Rhode Island’s tourism spending reached $5.6 billion in 2023, and continued growth is anticipated in 2025 with ongoing investments in infrastructure and marketing.
| 州 | 2024年支出 | 2025 Outlook |
|---|---|---|
| 北卡罗来纳 | 的美元36.7亿元 | Continued growth with $4.6 billion in taxes and over 230,000 jobs supported. |
| 查塔努加 | 的美元1.7亿元 | Strong growth, maintaining job support for 30,000 locals and $179.4 million in tax revenue. |
| 密歇根州 | 的美元54.8亿元 | Positive trajectory with sustained tourism and economic impact. |
| 德克萨斯山国家 | N/A (specific data not available) | Strong visitor appeal, with a record $4.5 million in hotel revenue for Bryan city. |
| 罗德岛 | 的美元5.6亿元 | Continued growth with investments in tourism infrastructure, projecting sustained increases in spending. |
The total economic impact across these U.S. destinations in 2025 is estimated to reach over 的美元130亿元. This includes North Carolina’s record $36.7 billion in tourism spending, Chattanooga’s $1.7 billion, Michigan’s $54.8 billion, Texas Hill Country’s record hotel revenues, and Rhode Island’s $5.6 billion in tourism spending. These numbers highlight the significant contribution of tourism to the national economy, with substantial benefits in job creation, infrastructure development, and local tax revenue generation.
In 2025, tourism continues to be a major driver of local economies across the U.S. North Carolina’s tourism sector supported over 230,000 jobs, contributing nearly $4.6 billion in state and local taxes. Chattanooga’s tourism efforts generated $179.4 million in tax revenue and supported 30,000 jobs. Michigan’s tourism industry created thousands of jobs and contributed significantly to the state’s economy, while Texas Hill Country and Rhode Island also saw job growth and local tax benefits. These regions demonstrate the direct economic benefits of tourism, providing substantial job opportunities and increased tax revenue for local communities.
Some regions in the U.S. have consistently outperformed others in terms of tourism growth and economic impact. Notable examples include Asheville, Chattanooga, and Ithaca, which have seen surges in both visitors and visitor spending. These areas offer a combination of natural beauty, outdoor activities, cultural attractions, and a commitment to sustainability, which have proven to be major draws for tourists. As the trend toward authentic, crowd-free experiences continues, these regions will remain at the forefront of the tourism industry, leading the way for the next generation of travel destinations.
While Asheville, Chattanooga, and Ithaca are seeing massive growth, other underrated destinations are also gaining popularity. These include:
Cultural events and cinematic appeal are playing a significant role in boosting tourism numbers. For example, the Adirondacks in New York have gained recognition through films and outdoor events, attracting movie buffs and adventure seekers alike. Events such as the WaterFire in Providence and the Finger Lakes Wine Festival in Ithaca are examples of how cultural happenings can enhance a destination’s appeal. These events, combined with the natural beauty of these regions, make them increasingly attractive to travelers. As more locations invest in events and cultural initiatives, these destinations will continue to see growth in both visitation and economic impact.
The Adirondacks, a vast and pristine wilderness in upstate New York, have long been a refuge for nature lovers and adventure seekers alike. With an annual influx of 10 to 12.4 million visitors, the region has become a coveted destination for those looking to experience a true escape from the hustle and bustle of modern life. The Adirondacks offer a harmonious blend of outdoor activities such as hiking, skiing, and snowmobiling, along with an unrivaled sense of tranquility, making it a hidden gem in the heart of America. The area’s popularity continues to grow, as evidenced by a 6.6% rise in visitor spending in 2023, which topped $2 billion. This increase in tourism has played a significant role in the local economy, providing employment opportunities and contributing to the region’s economic vitality.
The Adirondacks are known for their immense natural beauty and vastness, covering over 6 million acres of protected land. This expansive wilderness is home to dense forests, crystal-clear lakes, and rugged mountain peaks, making it a paradise for outdoor enthusiasts. Visitors can explore hundreds of miles of hiking trails, go boating on serene lakes, or simply enjoy the peaceful solitude that the region offers. The region is one of the largest protected areas in the United States, ensuring that its pristine landscapes remain intact for future generations to appreciate. Its sprawling wilderness is a major draw for those seeking an authentic, immersive experience in nature, far from the noise of urban life.
When it comes to accommodations, the Adirondacks emphasize authenticity and simplicity, providing a true sense of place. Visitors can choose from quaint bed-and-breakfasts, cozy lakeside cabins, and rustic mountain lodges, each offering a unique way to connect with the environment. The area prides itself on preserving its natural charm, offering accommodations that allow visitors to experience the region’s rustic beauty without the excess of modern, over-the-top amenities. Whether staying in a secluded cabin by the lake or a historic inn nestled in the mountains, the Adirondacks offer accommodations that are rooted in the land and its traditions.
The Adirondacks’ food scene has been steadily gaining recognition for its focus on fresh, local ingredients. Visitors can indulge in farm-to-table dining experiences that feature seasonal produce, locally sourced meats, and fresh seafood from nearby lakes. The region’s commitment to sustainability is reflected in its culinary offerings, which emphasize organic and locally grown products. With several restaurants highlighting regional flavors, the Adirondacks provide food lovers with the opportunity to savor the authentic tastes of the area while enjoying the picturesque surroundings.
Outdoor activities in the Adirondacks cater to all types of travelers, making it a year-round destination. In the winter, visitors can enjoy skiing, snowboarding, and snowshoeing in the snowy peaks. As the weather warms, the region’s hiking trails, rivers, and lakes become prime locations for outdoor adventures. Whether it’s a leisurely canoe ride along the tranquil lakes, a challenging mountain climb, or exploring the diverse wildlife, the Adirondacks offer something for every type of adventurer. Its range of activities ensures that visitors can find the perfect experience, no matter the season.
Tourism has become a vital economic engine for the Adirondacks, benefiting local businesses and driving job creation. In 2023, visitor spending surpassed $2 billion, with the revenue supporting a wide range of industries, from hospitality and food services to outdoor recreation and retail. As tourism continues to grow, it has contributed to the development of infrastructure, the creation of new attractions, and the expansion of services. This economic impact has not only helped preserve the region’s natural beauty but has also provided a much-needed boost to local economies.
The Adirondacks succeed as a destination because they offer a perfect balance of adventure, authenticity, and natural beauty. With its focus on sustainability, local culture, and outdoor exploration, the region is increasingly seen as an ideal getaway for those seeking an authentic travel experience. Its growth in popularity, coupled with the increasing demand for quiet, nature-centric destinations, positions the Adirondacks to continue thriving in the years to come.
As travelers continue to shift away from overcrowded tourist hotspots, the Adirondacks and other underrated gems are set to see even more growth in 2025. The demand for quieter, more meaningful travel experiences is expected to drive further interest in the region, helping it build on the momentum of recent years. With its breathtaking landscapes, diverse activities, and focus on authenticity, the Adirondacks are poised to remain a top destination for those looking to reconnect with nature and experience something truly special.
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